Skip to main content


Fruity Milk Chocolate Syrupy

  • Light
  • Medium
  • Dark
  • Darker

Medium Roast

Hologram is our update of the classic Mocha Java flavor profile. Fruit-forward and chocolatey coffees combine to create something distinctly complex.

Blend Components:   60% Kuichi, Colombia / 15% Dambi Udo Natural, Ethiopia / 10% Idido, Ethiopia / 15% Kabeywa Natural, Uganda

This coffee may come in temporary packaging due to supply shortages.

KSA Kosher


Counter Culture only roasts the coffea arabica, but, under the species of arabica, we buy dozens of different coffee varieties from around the world. Learn more about varieties here.



Processing is the method to turn the fruit from a coffee tree into dried green coffee ready for roasting.


This refers to the elevation at which this coffee was grown.



This refers to the amount of time this coffee will be available for purchase at Counter Culture. Availability is determined by supply and also when the coffee tastes the freshest.


Hologram is one of our most complex blended coffees. With that in mind, we recently updated the name along with new packaging to something that better evokes that complexity. Something that reflects its dimensionality. Created with varying intensity—of light in the case of an actual hologram and with flavors in the case of this coffee. Hologram is a little mysterious. And, yet, familiar. Elusive, but reassuring. And, of course, it tastes great.

Long-time customers may recognize this coffee by its old name, Rustico—or Aficionado before that—which was in use until fall 2014.

Search our shop