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Apollo

Citrus Floral Silky

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Medium Roast

We are transfixed by Ethiopian coffees—Ethiopia is the birthplace of coffee, after all. And we are inspired by their floral, citrusy bright notes for the coffees that we use in Apollo.

Blend Components:   50% Dambi Udo, Ethiopia / 50% Worqa, Ethiopia

USDA Organic KSA Kosher

Varieties

Counter Culture only roasts the coffea arabica, but, under the species of arabica, we buy dozens of different coffee varieties from around the world. Learn more about varieties here.

Process

Washed

Processing is the method to turn the fruit from a coffee tree into dried green coffee ready for roasting.

Elevation

This refers to the elevation at which this coffee was grown.

Availability

Year-Round

This refers to the amount of time this coffee will be available for purchase at Counter Culture. Availability is determined by supply and also when the coffee tastes the freshest.

Story

In the summer of 2010, we introduced Apollo as a "seasonal espresso" with the goal of creating an espresso-brewing–friendly coffee with the best possible coffees of the moment with less focus on trying to make it taste exactly the same all of the time—all the while using freshly harvested coffees. In the beginning, the idea of Apollo was somewhat radical, especially looking back on how cautiously we introduced the idea that it could be from a single origin "some day"—a concept which now seems so familiar to us as to be unremarkable. In light of our #AnyCoffeeAnyBrew approach, we've updated how we talk about Apollo—no more reference to "espresso" here—but some things remain the same. Apollo will always be clean and bright. Specific flavors (e.g. citrus, floral, honey, etc.) will change with the seasons, but the thing that will never change is the clarity of the coffee.

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