Counter Culture is the independent coffee roaster behind the NPR Coffee Club. Since their founding in 1995, they have been relentlessly pursuing coffee perfection through a dedication to real environmental, social, and fiscal sustainability and a commitment to creating cutting-edge coffee people. They are so excited to partner with NPR and support NPR programming through every purchase you make.

What Makes Counter Culture Coffee Excellent?

What Makes Counter Culture Coffee Excellent?

  • Quality

    Counter Culture’s commitments can be summed up as a relentless pursuit of coffee perfection. They partner with coffee producers and coffee drinkers to increase quality at every step. From their Seeds grant program to their educational offerings and commitment to transparency–they are always pushing the limits of their potential.

  • Purchasing Principles

    Counter Culture Coffee is committed to transparency in everything they do. This practice, including publishing the price paid for green coffee, enables ongoing improvements, holds them accountable to their commitments, encourages long-term relationships, and helps customers like you know more about the products you buy.