Transparency is a philosophy of sharing information freely in an effort to benefit a value stream and its participants. Our first transparency reports detailed our relationships with suppliers–our communication, the quality of the coffee we purchased from them, and the prices we paid for it. We did so to build consciousness around the connection between those metrics and the wellbeing of coffee farmers. Over the past decade, we’ve continuously examined and expanded what we report on as we strive to use transparency to create a better company and coffee industry. Our transparency reports have helped us understand who we are and work towards becoming the organization that we want to be.
This Transparency Report covers metrics and highlights from January 1 to December 31, 2021, organized in the following sections: People, Planet, Products, and Finances. In the product section, you will be able to take a deep dive into the coffee we purchased and the prices we paid from October 1 of 2020 to September 30 of 2021. We believe there is a connection between reporting these metrics and the well-being of our value stream participants.
2020 was immeasurably hard on our people, our operations, our partnerships, and our humanity. We faced unprecedented challenges that brought difficult decisions, not all of which we got right. We’re proud of the resilience of our people and partners. We’re proud that we still found ways for our business to do good during challenging times. Looking ahead, we're incredibly invigorated to collaborate, innovate, and improve.
This report is an opportunity to reflect on 2019, as we celebrate how far we’ve come in our first 24 years of business, and look forward to the future.