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Transparency is a philosophy of sharing information freely in an effort to benefit a value stream and its participants. Our transparency report, published annually since 2009, shares the amount we pay for coffee and the impact our sourcing strategy has on the coffee value stream. Over the past decade, we’ve continuously examined and expanded what we report on as we strive to use transparency to create a better company and coffee industry
The 2019 Counter Culture Coffee Transparency Report (English) is an opportunity to reflect on 2019, as we celebrate how far we've come in our first 24 years of business, and look forward to the future.